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“PV Windhu”: Amul Celebrates PV Sindhu’s Olympic Bronze

After PV Sindhu won her second individual Olympic medal in Tokyo, Amul posted a congratulatory message for the ace Indian shuttler in typical Amul style. In a tweet, Amul shared an image of PV Sindhu with her bronze medal next to one of India’s most loved ad icons – the Amul girl. The campaign played on Sindhu’s name and described her as “PV Windhu” after her triumph at the Summer Games. PV Sindhu, 26, created history when she defeated China’s He Bing Jiao to become the first Indian woman to win two individual Olympic medals.

The post has instantly gone viral with more than 2,700 likes within a few hours of being shared, and many people joined the food product organization in congratulating the badminton player.

“Congratulations to PV Sindhu and the entire team. Great Game,” a user wrote.